An Open Letter to Gregg Popovich
Coach Popovich,
Listen, we know you hate doing in-between quarter interviews during televised games. Who wouldn’t? You’re concerned about winning a game and some suit with a microphone hits you with “Coach, how will your team stop Kobe Bryant in the second half?” There is only so much one can say to such empty questions. But we’re writing to ask a favor: play along.
We can just imagine the dismissive scowl you’ve cooked up at this suggestion. We’re not asking that you return the question in kind, empty for empty. This is not a plea for “Well, Lisa, we’re gonna have to clamp down on D.” No, we’ll all get along just fine without that, thank you.
Instead, we want Xs. And we want Os. We want the answer you’d give Larry Brown if he were the one asking about your adjustments.  Elevate the discourse. Push the television audience past the brink of boredom. And if we don’t fully understand your answer, we promise to figure it out. Work with us.
Everyone knows this won’t ingratiate you to the television producers. They’ll cut you off after 15 seconds and complain to the league office. After a few thoughtful responses your time as a sought after sideline interview will come to an end. I think George Carlin once identified “pinch post” as an off-limits term for TV. Yes, there is no doubt you will be replaced by a member of the dance team or a mascot. But until then, give it a go for us, won’t you?
Sincerely,
48MoH