Bonner in ESPN The Magazine


Breaking away from the Western Conference Finals for just a brief moment, I was fortunate enough to work on a feature for ESPN The Magazine about Matt Bonner’s shoe saga from New Balance to Adidas.

I mean, I think I was the only person at that point in the whole NBA wearing the brand. And, again, it’s not like I was getting paid. So I was a bit befuddled as to why they couldn’t keep me on. I mean, I took a lot of flak for wearing them. I got heckled quite a bit. Things like, “Hey, Bonner, nice New Balances.”Nothing really all that clever; 99.99 percent of heckles are not clever.

The story is part of the magazine’s transactions issue, which is on newsstands now.