Spurs lead league in local TV ratings
I don’t tend to compliment people when I discover they watch staggering amounts of television. Given that the average American watches more than four hours of television a day, it’s not a remarkable achievement. Actually, I think there’s a fighting chance you should spend more of your time reading. If you need a good book recommendation, let me know. I’ve got some suggestions.
However, I would be lying if I said I didn’t feel just a twinkle of pride when the Sports Business Journal released the average ratings for locally televised NBA games during the 2010-11 regular season and I saw that the San Antonio Spurs were at the top of the league:
The San Antonio Spurs finished the season with a 10.19 local rating for its games on FS Southwest, up 52 percent from last year’s mark. The Spurs’ local TV rating more than doubled that of the high-profile Miami Heat, which saw its local ratings on Sun Sports nearly double to a 4.94 average, third-best in the league. . . . The Utah Jazz posted the No. 2 average rating, at 5.60, up 1.8 percent from last year.
The Spurs didn’t have the most viewers. Los Angeles, Chicago, New York, and Boston were ranked above San Antonio in that regard. But when you consider the average population of those cities and their surrounding suburbs, it’s impressive San Antonio is among their ranks. And it’s still great to see such a significant percentage of San Antonio households were as excited as I was about the Silver and Black’s accomplishments this season.
It’s also as good a time as any to remember that there was a time when San Antonio nearly lost the Spurs. It’s easy to be enthusiastic when you have the best record in the Western Conference. But one of these days, the Spurs are no longer going to be the perennial contender we’ve come to expect. Some day soon, we’re going to sit down to watch the first round of the playoffs and the Spurs aren’t going to be on the schedule. When that day comes, it’s unrealistic to expect that San Antonio will sit atop this list. But let’s not make our way to the bottom of it either.
When you look at what happened in Seattle, what’s happening in Sacramento, and what very well may happen in New Orleans, it’s important to remember that NBA franchises, despite the substantial footprint they leave on the culture of a city, are not the immovable objects that they seem to be at the best of times.
That being said, I still think you should spend more time reading.